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New Media Rights Partnership between Ole Miss and IMG College

by Richard Cross

The University of Mississippi’s Athletics Department will enter into a new, multi-year media rights agreement with IMG College, a division of IMG Worldwide. 

TeleSouth Communications, Inc., a Mississippi company, and IMG College have reached an agreement for the sale of the athletic multi-media rights at the University of Mississippi (Ole Miss).

Ole Miss will become an IMG College property, joining the Southeastern Conference and 9 of its member institutions. IMG will become the sole multi-media rights holder for Ole Miss. These media rights are expected to include radio play by play and coaches’ shows, live and tape delayed television broadcasts and pay per view broadcasts, Internet content, stadium signage, game promotions and print publications.

When reached for comment, Ole Miss Athletics Director Ross Bjork would not discuss specifics of the deal, but said, “We, as a department and as a University, are very excited about our future with IMG College. IMG is the major player in collegiate sponsorship and marketing, and we view this relationship as an opportunity to expand the Ole Miss brand and to grow our revenue.”

“The relationship between Ole Miss and TeleSouth Communications has been a very rewarding one, and we are excited that TeleSouth Communications will serve as the base for a strong and growing line of radio products,” Bjork said.

Terms of the agreement between TeleSouth and IMG have not been disclosed.

Terms of the agreement between IMG and Ole Miss will be announced at a later date.